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About the Co-Founders: Issa Rae + Hannah Diop

The Realist

Brand

We know natural hair is a journey. We're not here to be negative, we just believe in saying the silent struggle out loud and shouting the celebration louder than anyone else.

THE REALEST

PRODUCTS

We prioritize clean ingredients and expert-developed products over everything, because you shouldn't have to sacrifice safety for style.

ROOTED TECHNOLOGY™

Powerful naturals are elevated with molecular chemistry for products that work.

CLINICALLY PROVEN FOR TEXTURED HAIR

Dermatologist tested to support scalp and follicle health with proven results.

BEAUTY UNCOMPROMISED

Achieve your style goals with hair health, body wellness, and planet-friendly clean formulas.

REAL INGREDIENTS. REAL RESULTS.
ROOTED IN REAL
REAL INGREDIENTS. REAL RESULTS.
ROOTED IN REAL