BEST SELLER!

H.A.P.I. Shampoo

$24.00

A gentle shampoo for lasting hair and scalp health, proven for textured hair. The pH-balanced formula deeply cleanses buildup, soothes irritation, detangles, and restores your natural curl pattern.

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  • CLEAN INGREDIENTS
  • RESPONSIBLY SOURCED
  • BLACK OWNED
  • VEGAN & CRUELTY FREE
  • DERMATOLOGIST TESTED

FORMULA STANDARDS

Performance

Winner of Elite Daily's Best New Shampoo, H.A.P.I. Shampoo (short for Hydrating, Alimentary, PH-balanced, Ingredients) hydrates, nourishes and cleanses your hair from root to tip. It removes pore-clogging build-up from styling products, sweat, and environmental toxins allowing moisture to reach your strands and optimizing growth at the follicle. In other words, you can finally get your hair goals without all the harsh chemicals.

Made for

Curly, textured, relaxed, and color-treated hair

Parched or damaged hair

Dry, sensitive, irritated scalps

High and low porosity hair

CUSTOMER CLAIMS

96.7%

"NOTICED CLEANER HAIR AFTER USING H.A.P.I SHAMPOO”

94.2%

SAID “H.A.P.I SHAMPOO HELPED REMOVE THE BUILD-UP FROM STYLING PRODUCTS”

85.1%

SAID “H.A.P.I SHAMPOO HELPED DETANGLE THEIR HAIR”

HOW TO USE

Massage into wet hair and scalp forming a rich lather. Rinse thoroughly.

PRO TIP

The Scalp Clearing Massager penetrates thick hair easily to physically stimulate the follicle and remove build-up without scratching the scalp (we’re looking at you, sharp fingernails). Pair with H.A.P.I. Shampoo for the ultimate wash day.

COMPLETE YOUR RITUAL
Untangled ConditionerUntangled Conditioner
ISSA'S PICK

Ultra-hydrating conditioner adds slip for easy untangling on wash day.

Cleanse & Hydrate RitualCleanse & Hydrate Ritual
BEST SELLER

The ultimate wash day ritual for healthy hair.

Scalp Clearing MassagerScalp Clearing Massager

Ergonomic massager designed to penetrate thick, textured hair.

SCENT PROFILE

Refreshing at-home spa vibes with lavender and geranium

FEEL

Lightweight gel with a rich foaming lather

NATURE

  • ALOE VERA JUICE: Imparts hydration and soothes the scalp.
  • COCONUT DERIVATIVES: Reinforce the scalp’s moisture barrier to prevent dryness and irritation.
  • BAOBAB OIL: A “scalp fertilizer” with fatty acids and vitamin C to nourish, and the unique ability to penetrate the cortex of dry hair to strengthen.

ROOTED TECHNOLOGY ™:

PH: Our mildly acidic formula is optimized for scalp health and ideal to cleanse without stripping natural oils or disturbing the moisture barrier. Textured hair has a fragile cuticle, and a lower pH also helps to smooth. 

CHARGE: A cationic charge attracts ingredients into the strands to improve the performance of key ingredients. 

POLAR OILS: We use polar oils, like Baobab, because they penetrate textured hair and strengthen its structure and prevent damage from styling without leaving a residue.

SCENT PROFILE

Refreshing at-home spa vibes with lavender and geranium

FEEL

Lightweight gel with a rich foaming lather

NATURE

  • ALOE VERA JUICE: Imparts hydration and soothes the scalp.
  • COCONUT DERIVATIVES: Reinforce the scalp’s moisture barrier to prevent dryness and irritation.
  • BAOBAB OIL: A “scalp fertilizer” with fatty acids and vitamin C to nourish, and the unique ability to penetrate the cortex of dry hair to strengthen.

ROOTED TECHNOLOGY ™:

PH: Our mildly acidic formula is optimized for scalp health and ideal to cleanse without stripping natural oils or disturbing the moisture barrier. Textured hair has a fragile cuticle, and a lower pH also helps to smooth. 

CHARGE: A cationic charge attracts ingredients into the strands to improve the performance of key ingredients. 

POLAR OILS: We use polar oils, like Baobab, because they penetrate textured hair and strengthen its structure and prevent damage from styling without leaving a residue.

Water (Aqua), Aloe Barbadensis Leaf Juice, Cocamidopropyl Betaine, Sodium Lauroyl Methyl Isethionate, Decyl Glucoside, Coco-Glucoside, Glyceryl Oleate, Glycerin, Sodium Lauroyl Lactylate, Guar Hydroxypropyltrimonium Chloride, Caprylyl Glycol, Adansonia Digitata (Baobab) Oil, Caprylhydroxamic Acid, Lavandula Angustifolia (Lavender) Oil, Pelargonium Graveolens, Flower Oil, Tocopherol, Citric Acid, Sodium Chloride

FAQ

Is H.A.P.I. Shampoo sulfate-free?

Yes!

Does H.A.P.I. Shampoo strip the hair?

H.A.P.I. is a gentle cleanser that not only hydrates the hair but also retains moisture in the scalp.

What does H.A.P.I. stand for?

Hydrating, alimentary, pH-balanced ingredients

SIENNA DIFFERENCE

ROOTED TECHNOLOGY™

Powerful naturals are elevated with molecular chemistry for products that work.

CLINICALLY PROVEN FOR TEXTURED HAIR

Dermatologist tested to support scalp and follicle health with proven results.

BEAUTY UNCOMPROMISED

Achieve your style goals with hair health, body wellness, and planet-friendly clean formulas.

WHAT THEY’RE SAYING

“This shampoo moisturizes your hair! It's hard to find a shampoo that both clears buildup and retains your curl pattern before you get to conditioning. This stuff clears! This stuff conditions!”

Paola P.

“I have locs and no matter how much water I drink my hair is always dry. I washed my hair once and I see a huge difference.”

Nicole B.

“This is my favorite shampoo hands down! I usually don’t like many shampoos as they dry my type 4 hair out but this one cleanses my hair well without drying it.”

Lauren O.

“I love that this shampoo cleans my scalp and leaves my hair soft and silky.”

Stacy P.

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