Sienna Naturals Press Highlights
EXCLUSIVE: Issa Rae on Her Mission for Healthy Hair Journeys in New Sienna Naturals Campaign
“In a literal sense, [rooted in real] means that we’re giving you clean products that are rooted in the earth, and that there’s intention behind every ingredient that goes into them,” Rae explained. “We’re also being real about how hard it is to take care of hair sometimes. I hope people appreciate that we see you, and we want to go on this journey with you.” - Issa Rae
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FROM INSECURE TO INSPIRED: ISSA RAE'S JOURNEY TO CO-OWNING SIENNA NATURALS
“Hannah, my hair journey isn’t all roses; it’s difficult. I am not like a hair girl in that way, so you have to meet me at my level, and I want to be honest about that. There’s a lot of stuff that I don’t know, and I’m going to be learning it during this process with you. I’ve had a lot of trials and tribulations with my hair. Sometimes I hate wash day. I’m a dry b-tch in every sense of the word, and I want to say that.” She was like, “Then say it, please.” - Issa Rae
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Issa Rae Gets Real About Her Hair Journey In New Sienna Naturals Campaign
“I just wanted to be honest about how dryness has been such a huge part of my hair journey. I know other people have felt this way, and I wanted to help others in a non intimidating way. These products have helped me so much.” - Issa Rae
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How Issa Rae Has Kept Her Edges in Tact All These Years
“As a very self-proclaimed dry bitch, they really added the moisture I needed for my hair so when the opportunity came to be an evangelist for the product, I was like, ‘sign me up.’” - Issa Rae
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Issa Rae Gets Real About Hair Care and Hollywood
"The fact that clean ingredients are not at the forefront for hair products concerning Black women and textured hair is crazy to me because we really sacrifice our health for our beauty sometimes. To be part of a company that prioritizes us in many ways and is held at the forefront is something I wanted to be on board with from the beginning." - Issa Rae
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Sienna Naturals introduces co-founder Issa Rae as face of the brand in new campaign
“I hope people feel seen and appreciated and are curious enough to see if [Sienna Naturals] products will work for their hair,” said Issa Rae.
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Issa Rae's Go-to Haircare Brand Sienna Naturals Wants to Help You Embrace Your Natural Hair
According to Issa Rae, “the brand’s intention is hair and scalp health. Because over time there have been so many hair products that black women have relied on as old faithful– that in hindsight aren't good for us at all, sometimes even kill us. So we were sure to make Sienna Naturals about being intentional with what we put onto our scalp that seeps into our brains and bodies. I encourage the youth to pay attention to ingredients in their products. Take care of your natural hair. I went through the tough times so that you don't have to!”
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SIENNA NATURALS, ISSA RAE'S HAIRCARE NEWEST CAMPAIGN IS ROOTED IN REAL
"Since as far as I can remember, “wash day” has always been a struggle—a mix of frustration, anticipation, and let's be real, a bit of dread. But through it all, I learned something invaluable: the power of embracing our natural selves, our real selves. That's why I partnered with Hannah to create a solution-based haircare brand that understands the complexities of textured hair,” said Co-Founder Issa Rae.
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Issa Rae Wants You to Age Gracefully by Giving Yourself Grace
"I love my hair when it cooperates. Sienna Naturals are actually clean, healthy products that are good for your scalp health. I love the way particular products make my hair feel, like the H.A.P.I. Shampoo. Washing my hair just feels like less of a task, and I feel like at the end of the wash, sometimes, you could feel like your hair is just completely stripped of moisture. And these products are all about moisture. So they’re dry-hair approved." - Issa Rae
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Issa Rae Says These Three Products Keep Her Curls Healthy and Hydrated
"Ever since I was a kid, wash day has been an ordeal because you're trying to detangle and style your hair," she tells me. "Working with Sienna Naturals has made the process more enjoyable and easier." - Issa Rae
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Natural Products for Textured Hair: Why Is It So Hard to Find Them?
"In 2012, Diop started to solve her frustrations with hair products and address the various needs of textured hair by developing Sienna Naturals — and now brand is co-owned by Issa Rae. The Insecure actor and creator joined Diop in relaunching the brand last September, after witnessing her build Sienna Naturals from her kitchen and the amount of diligent research, testing, and hustle behind every single product. Sienna Naturals is just that. Free of harsh sulfates, parabens, silicones, phthalates, petroleum, mineral, oil formaldehyde, and artificial fragrances, the brand doesn't just prioritizes clean ingredients, it has a very intentional approach to how they perform together and how that performance can actually be superior to products that use chemicals or synthetic ingredients."
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Editors' Picks: The Beauty and Wellness Products That Got Us Through April
"I’ve found my conditioner BFF in Sienna Natural’s Leave-In Conditioner. The lightweight cream instantly soaks into my curly strands, leaving them incredibly hydrated. It’s formulated with a cocktail of moisturizing ingredients like baobab, coconut oil, and shea butter. I’ve been applying this conditioner daily to refresh my curls, and it always leaves them super soft and defined without feeling weighed down."
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This Shampoo Is So Hydrating I Detangle My Hair With It
"I’ve recently picked up a habit that Tembe of five years ago would’ve found disturbing, even dangerous: detangling my hair with shampoo. I’m not crazy, so I’d only do so with a product that’s (miraculously) moisturizing enough to do just that. It apparently does exist — Sienna Naturals H.A.P.I. shampoo."
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21 Hair, Makeup, and Skincare Products We're Swapping in for Spring
"I'm always testing out new products on wash days. And I've recently added a few from Sienna Naturals into my routine, including the H.A.P.I Shampoo. I tend to have a lot of buildup on my scalp and hair, so I need a shampoo that will thoroughly remove all of the gunk without stripping my hair of its natural oils. This one does that, and then some. After I lather the shampoo on and rinse it out, my curls feel completely cleansed and hydrated."
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The Definitive Expert Guide To Finding And Caring For Your Curl Type
"As a 4C girl there is no better feeling than having hair that feels soft to the touch and the Sienna Naturals Leave-in leaves my hair feeling so soft after a great wash and condition. The light milk-like texture melts right into my hair and disappears, adding lasting moisture and hydrating without the heavy feeling."
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The Hustle: Meet the Founder Putting Black Women at the Center of Clean Hair Care
"Her frustration with the lack of effective and non-toxic hair care products available to Black people is something that stuck with her through adulthood. Though she worked in corporate America (at companies like HSBC and McKinsey and Company) after graduating from Howard University, Diop always knew she'd channel her unique viewpoint into a beauty brand at some point. In 2012, she finally made the leap, and Sienna Naturals was born. "Black consumers value natural products, but we can't afford to compromise on performance because it will break our hair off," Diop says. "Our mission is to put Black women at the center of clean product innovation."
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6 Celebrity-Founded Clean Beauty Brands That Are Actually Worth the Hype
"If you're exhausted by brands that boast inclusion of kinky-curly coifs but don't actually work, then give the H.A.P.I Shampoo a try. This formula will cleanse your hair and scalp of product buildup without stripping your hair of its natural oils and moisture. It's dermatologist-tested for sensitive scalps, and helps revive your curl pattern while delivering nutrients to support healthy hair growth."