BEST SELLER!

Dew Magic Leave-In Conditioner

$24.00

A powerful leave-in conditioner to hydrate, soften, and strengthen without leaving a filmy trace. The nutrients your hair needs for juicy, poppin’ curls and a soft, smooth finish—even after styling. Or as Issa says, “It dew magic.”

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  • CLEAN INGREDIENTS
  • RESPONSIBLY SOURCED
  • BLACK OWNED
  • VEGAN & CRUELTY FREE
  • DERMATOLOGIST TESTED

FORMULA STANDARDS

Performance

This is the leave-in conditioner you need to create a strong foundation for hydration and softness. While it feels light, it’s formulated to penetrate the hair shaft to moisturize and protect without dulling or weighing hair down.

Made for

Curly, textured, relaxed, and color-treated hair 

Parched or damaged hair 

Dry, sensitive, irritated scalps 

High and low porosity hair 

Rehydrating and reviving curl pattern 

Twist outs and wash-and-go styles

CUSTOMER CLAIMS

96.7%

"HAD SOFTER HAIR AFTER USING DEW MAGIC"

96.7%

"NOTICED MORE CONDITIONED HAIR, BUT NOT WEIGHED DOWN"

78.9%

"HAD IMPROVED CURL PATTERN"

HOW TO USE

After shampooing and conditioning and before styling, separate wet or damp hair into sections and work Dew Magic into strands with fingers or a detangling tool. Work upwards from ends to roots. Start with a small amount and add more as needed for your hair type.

PRO TIP

For extra fragile curls and coils, follow your styler with Lock & Seal Anti-Breakage Oil when hair is mostly dry.

COMPLETE YOUR RITUAL
H.A.P.I. ShampooH.A.P.I. Shampoo
BEST SELLER!

Gentle pH-balanced shampoo for lasting hair and scalp health.

Moisturize & Define RitualMoisturize & Define Ritual

Lock in hydration, smooth, and add shine.

SCENT PROFILE

Refreshing at-home spa vibes with lavender and geranium 

FEEL

Lightweight and emollient to evenly disperse and absorb. 

NATURALS

  • COCONUT OIL - A polar oil that reinforces the hair shaft without leaving buildup.
  • SHEA BUTTER - Our responsibly sourced, West African Shea Butter is uniquely processed to deliver all of the moisture benefits without a waxy, heavy feeling.
  • BAOBAB OIL - A “scalp fertilizer” with fatty acids and vitamin C to nourish, and the unique ability to penetrate the cortex of dry hair to strengthen.

ROOTED TECHNOLOGY ™

CHARGE: A cationic charge attracts ingredients into the strands to improve the performance of key ingredients. 

BEHENTRIMONIUM METHOSULFATE: This plant-derived compound sounds scary—but trust us, it’s not one of those “bad” sulfates! Not only is this ingredient perfectly safe, curls love it. It moisturizes and conditions the hair shaft and adds extra slip for easier combing, styling, and maintenance. Polar Oils- We use polar oils, like Coconut and Baobab, because they penetrate textured hair and strengthen its structure and prevent damage from styling without leaving a residue.

SCENT PROFILE

Refreshing at-home spa vibes with lavender and geranium 

FEEL

Lightweight and emollient to evenly disperse and absorb. 

NATURALS

  • COCONUT OIL - A polar oil that reinforces the hair shaft without leaving buildup.
  • SHEA BUTTER - Our responsibly sourced, West African Shea Butter is uniquely processed to deliver all of the moisture benefits without a waxy, heavy feeling.
  • BAOBAB OIL - A “scalp fertilizer” with fatty acids and vitamin C to nourish, and the unique ability to penetrate the cortex of dry hair to strengthen.

ROOTED TECHNOLOGY ™

CHARGE: A cationic charge attracts ingredients into the strands to improve the performance of key ingredients. 

BEHENTRIMONIUM METHOSULFATE: This plant-derived compound sounds scary—but trust us, it’s not one of those “bad” sulfates! Not only is this ingredient perfectly safe, curls love it. It moisturizes and conditions the hair shaft and adds extra slip for easier combing, styling, and maintenance. Polar Oils- We use polar oils, like Coconut and Baobab, because they penetrate textured hair and strengthen its structure and prevent damage from styling without leaving a residue.

Water (Aqua), Cocos Nucifera (Coconut) Oil, Adansonia Digitata (Baobab) Oil, Behentrimonium Methosulfate, Butyrospermum Parkii (Shea) Butter, Cetearyl Alcohol, Caprylyl Glycol, Glycerin, Guar Hydroxypropyltrimonium Chloride, Citric Acid , Caprylhydroxamic Acid , Lavandula Angustifolia (Lavender) Oil, Pelargonium Graveolens Flower Oil, Tocopherol

FAQ

Dew Magic is incredibly lightweight in consistency – will it work on thick hair?

Dew Magic is lightweight so that it can absorb into the hair and not sit on top of it. Curly hair needing products is a myth.

Should I apply Dew Magic daily?

You do not need to apply Dew Magic daily for your hair to stay soft for days. For best results apply to clean, wet hair before your styler.

Will Dew Magic weigh my hair down?

Dew Magic is a lightweight, buildable leave-in conditioner. Start with a small amount and more as needed.

SIENNA DIFFERENCE

ROOTED TECHNOLOGY™

Powerful naturals are elevated with molecular chemistry for products that work.

CLINICALLY PROVEN FOR TEXTURED HAIR

Dermatologist tested to support scalp and follicle health with proven results.

BEAUTY UNCOMPROMISED

Achieve your style goals with hair health, body wellness, and planet-friendly clean formulas.

WHAT THEY’RE SAYING

“Listen Dew Magic, appropriately named, is AMAZING! This low porosity hair drinks it right on up! Worth EVERY...SINGLE...DOLLAR.”

Soncerie C.

“My daughter HATES wash day Dew Magic worked wonders and made her hair soft enough to detangle without TEARS and drama! It worked wonders on my hair too!”

Avanti B.

“I won’t use anything else in my hair because no other products are capable of actually getting into my hair and moisturizing it properly!”

April T.

“I've struggled with dry, frizzy hair that cannot be tamed. I tried this product and it rebalanced my hair in such a profound way. It is now manageable and exactly what I needed.”

Victoria S.

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