Grow It

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Cleanse, fortify, and revitalize your hair with this essential three-step routine. Formulated to support scalp balance and hydration, it helps promote stronger, healthier strands over time.

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Includes:
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H.A.PI. SHAMPOO (11 OZ)

Hydrates and cleanses hair from root to tip. It removes build-up from styling products, sweat, and environmental toxins that clog hair pores and prevent moisture from reaching your strands.

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PLANT POWER REPAIR MASK (9 OZ)

This vegan, repair mask provides strength to strands and is formulated with our vegan protein complex to bind moisture, hydrate hair, and prevent breakage. Our vegan protein complex is much milder than traditional proteins, creating an effective treatment even for those with protein-sensitive and low porosity hair.

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D.N.A. DENSITY NOURISHING ACTIVES SCALP SERUM FOR HAIR GROWTH (1 OZ)

This lightweight, fast-absorbing, water-based serum is formulated with over 21 density-nourishing actives to support hair growth and scalp health. With daily use, it boosts the look of thickness, adds hydration, and empowers overall hair and scalp vitality.

  • CLEAN INGREDIENTS
  • RESPONSIBLY SOURCED
  • BLACK OWNED
  • VEGAN & CRUELTY FREE
  • DERMATOLOGIST TESTED

FORMULA STANDARDS

Performance

H.A.P.I. SHAMPOO Winner of Elite Daily’s Best New Shampoo, H.A.P.I. Shampoo hydrates, nourishes, and cleanses your hair from root to tip. Removes build-up from styling products, sweat, and environmental toxins that clog pores preventing moisture from reaching your strands and inhibiting growth at the follicle.

PLANT POWER REPAIR MASK Our treatment mask uses a 6-in-1 repair complex to: target damage, balance moisture, boost shine, strengthen, de-frizz, protect, and recover from UV exposure. A mild vegan protein blend gently restores softness and manageability without the negative impact traditional protein can have on protein-sensitive and low-porosity hair. Simply put, all of the benefits of protein with no brittle side effects. Blue Tansy soothes irritated and itchy scalps for a root-to-tip glow-up.

DENSITY NOURISHING ACTIVES SCALP SERUM This lightweight, fast-absorbing, water-based serum is formulated with over 21 density-nourishing actives to support hair growth and scalp health. With daily use, it boosts the look of thickness, adds hydration, and empowers overall hair and scalp vitality.

Made for

Thinning hair

All textures

Parched or heat-damaged hair 

Dry, sensitive, irritated scalps 

High and low porosity hair 

Relaxed, bleached, and color-treated hair


CUSTOMER CLAIMS

90.0%

SAID “PERCEIVED INCREASE IN HAIR'S DENSITY IN 8 WEEKS”

94.9%

SAID “SIENNA NATURALS PRODUCTS HELP MY SCALP FEEL HEALTHIER”

93.5%

SAID “SIENNA NATURALS PRODUCTS IMPROVE THE HYDRATION OF MY HAIR”

HOW TO USE

Cleanse thoroughly with H.A.P.I. Shampoo focusing on the scalp.


Apply Plant Power from root to tip for plant-based protein damage repair.


Before you begin treatment, conduct a patch test. Shake well and pump DNA Serum 2-3 times to fill the dropper, then apply directly to the scalp and massage in. Let dry. For best results, use on a dry, clean scalp once daily.

COMPLETE YOUR RITUAL
Dew-Magic_LIFESTYLEDew Magic Leave-In Conditioner
BEST SELLER!

A powerful leave-in conditioner to hydrate, soften, and strengthen.

Microfiber TowelMicrofiber Towel

A generously-sized towel fits all your hair to cut drying time in half.

H.A.P.I. SHAMPOO

SCENT PROFILE

Spa-like and refreshing with lavender and geranium

TEXTURE

Lightweight gel with a rich foaming lather

NATURE


  • ALOE VERA JUICE: Imparts hydration and soothes the scalp.
  • COCONUT DERIVATIVES: Reinforce the scalp’s moisture barrier to prevent dryness and irritation.
  • BAOBAB OIL: A “scalp fertilizer” with fatty acids and vitamin C to nourish, and the unique ability to penetrate the cortex of dry hair to strengthen.

SCIENCE

PH RANGE 5.5: Ideal to cleanse without stripping natural oils or disturbing the moisture barrier. Textured hair has a fragile cuticle, and a lower pH helps to smooth. 

CHARGE: A cationic charge attracts ingredients into the strands to improve the performance of key ingredients. 

POLAR OILS: We use polar oils, like Baobab, to penetrate textured hair while wet and prevent hair swelling and hygral fatigue. In other words, we use specific oil that can moisturize and protect your hair.

SCENT PROFILE

Spa-like and refreshing with lavender and geranium

TEXTURE

Lightweight gel with a rich foaming lather

NATURE


  • ALOE VERA JUICE: Imparts hydration and soothes the scalp.
  • COCONUT DERIVATIVES: Reinforce the scalp’s moisture barrier to prevent dryness and irritation.
  • BAOBAB OIL: A “scalp fertilizer” with fatty acids and vitamin C to nourish, and the unique ability to penetrate the cortex of dry hair to strengthen.

SCIENCE

PH RANGE 5.5: Ideal to cleanse without stripping natural oils or disturbing the moisture barrier. Textured hair has a fragile cuticle, and a lower pH helps to smooth. 

CHARGE: A cationic charge attracts ingredients into the strands to improve the performance of key ingredients. 

POLAR OILS: We use polar oils, like Baobab, to penetrate textured hair while wet and prevent hair swelling and hygral fatigue. In other words, we use specific oil that can moisturize and protect your hair.

DNA SERUM

SCENT PROFILE

No added fragrance, but reminiscent of fresh herbs.

FEEL

Lightweight and emollient with a cooling sensation.

NATURALS

  • BIOTIN: Essential for keratin production, crucial for hair strength and growth.
  • ALOE VERA STEM CELL EXTRACT: Provides powerful anti-inflammatory, hydration, and moisturization properties
  • ROSEMARY EXTRACT: Increases circulation and promotes hair density and vitality.
  • CAFFEINE: Stimulates hair follicles and helps reduce hair loss.
  • TUMERIC ROOT EXTRACT: Anti-inflammatory and supports a healthy scalp environment.

SCENT PROFILE

No added fragrance, but reminiscent of fresh herbs.

FEEL

Lightweight and emollient with a cooling sensation.

NATURALS

  • BIOTIN: Essential for keratin production, crucial for hair strength and growth.
  • ALOE VERA STEM CELL EXTRACT: Provides powerful anti-inflammatory, hydration, and moisturization properties
  • ROSEMARY EXTRACT: Increases circulation and promotes hair density and vitality.
  • CAFFEINE: Stimulates hair follicles and helps reduce hair loss.
  • TUMERIC ROOT EXTRACT: Anti-inflammatory and supports a healthy scalp environment.

PLANT POWER REPAIR MASK

SCENT PROFILE

Soothing sandalwood with a hint of lavender and geranium. 

FEEL

As Issa says, “It’s thicc and rich!” 

NATURALS

  • PEA AND BAOBAB PROTEINS: Our hair is made from keratin protein which becomes brittle and damaged over time. These gentle hydrolyzed plant-derived proteins are packed with amino acids that help restore strength, moisture, shine, and flexibility.
  • MURUMURU BUTTER: This silky butter has a unique fatty acid content that allows it to penetrate the hair shaft for better moisture retention and elasticity without a greasy residue.
  • BLUE TANSY OIL: A naturally deep blue oil that contains chamazulene, a compound with proven anti-inflammatory and healing properties, ideal for nourishing the scalp and strengthening its skin barrier.
  • BAOBAB OIL: A “scalp fertilizer” with fatty acids and vitamin C to nourish, and the unique ability to penetrate the cortex of dry hair to strengthen.
  • COCONUT OIL: A polar oil that reinforces the hair shaft without leaving buildup.

ROOTED TECHNOLOGY ™

CHARGE: A cationic charge attracts ingredients into the strands to improve the performance of key ingredients. 

BEHENTRIMONIUM METHSULFATE:: This plant-derived compound sounds scary—but trust us, it’s not one of those “bad” sulfates! Not only is this ingredient perfectly safe, curls love it. It moisturizes and conditions the hair shaft and adds extra slip for easier combing, styling, and maintenance. Polar Oils- We use polar oils, like Coconut and Baobab, because they penetrate textured hair and strengthen its structure and prevent damage from styling without leaving a residue.

SCENT PROFILE

Soothing sandalwood with a hint of lavender and geranium. 

FEEL

As Issa says, “It’s thicc and rich!” 

NATURALS

  • PEA AND BAOBAB PROTEINS: Our hair is made from keratin protein which becomes brittle and damaged over time. These gentle hydrolyzed plant-derived proteins are packed with amino acids that help restore strength, moisture, shine, and flexibility.
  • MURUMURU BUTTER: This silky butter has a unique fatty acid content that allows it to penetrate the hair shaft for better moisture retention and elasticity without a greasy residue.
  • BLUE TANSY OIL: A naturally deep blue oil that contains chamazulene, a compound with proven anti-inflammatory and healing properties, ideal for nourishing the scalp and strengthening its skin barrier.
  • BAOBAB OIL: A “scalp fertilizer” with fatty acids and vitamin C to nourish, and the unique ability to penetrate the cortex of dry hair to strengthen.
  • COCONUT OIL: A polar oil that reinforces the hair shaft without leaving buildup.

ROOTED TECHNOLOGY ™

CHARGE: A cationic charge attracts ingredients into the strands to improve the performance of key ingredients. 

BEHENTRIMONIUM METHSULFATE:: This plant-derived compound sounds scary—but trust us, it’s not one of those “bad” sulfates! Not only is this ingredient perfectly safe, curls love it. It moisturizes and conditions the hair shaft and adds extra slip for easier combing, styling, and maintenance. Polar Oils- We use polar oils, like Coconut and Baobab, because they penetrate textured hair and strengthen its structure and prevent damage from styling without leaving a residue.

INGREDIENTS

H.A.P.I. SHAMPOO: Water (Aqua), Aloe Barbadensis Leaf Juice, Cocamidopropyl Betaine, Sodium Lauroyl Methyl Isethionate, Decyl Glucoside, Coco-Glucoside, Glyceryl Oleate, Glycerin, Sodium Lauroyl Lactylate, Guar Hydroxypropyltrimonium Chloride, Caprylyl Glycol, Adansonia Digitata (Baobab) Oil, Caprylhydroxamic Acid, Lavandula Angustifolia (Lavender) Oil, Pelargonium Graveolens, Flower Oil, Tocopherol, Citric Acid, Sodium Chloride

PLANT POWER REPAIR MASK: Deionized Water, Cetearyl Alcohol, Adansonia Digitata (Baobab) Seed Oil, Cocos Nucifera (Coconut) Oil, Hydrolyzed Adansonia Digitata Seed Protein, Brazilian Astrocaryum Murumuru Seed Butter, Behentrimonium Methosulfate, Quaternium-87, Vegetable Glycerine, Hydrolyzed Pea Protein, Oenocarpus Bataua (Brazilian Pataua) Fruit Oil, Caprylyl Glycol, Caprylhydroxamic Acid, Guar Hydroxypropyltrimonium Chloride, Sodium Phytate, Tocopherol, Caprylic/Capric Triglyceride, Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Reticulata (Tangerine) Leaf Oil, Citrus, Aurantium Bergamia (Bergamot) Fruit Oil, Vanilla Planifolia Fruit Extract, Eucalyptus Globulus Leaf Oil, Juniperus Virginiana Oil, Cananga Odorata Flower Oil, Illicium Verum (Anise) Fruit/See Oil, Cinnamomum Zeylanicum Leaf Oil Olibanum, Mentha Viridis (Spearmint) Leaf Oil, Tanacetum Annuum Flower/Leaf/Stem Oil, Geranium Maculatum Oil, Lavandula Angustifolia (Lavender) Oil, Santalum Album (Sandalwood) Oil.

DNA SERUM: Water (Aqua), Butylene Glycol, Heptyl Glucoside, Glycerin, Helianthus Annuus (Sunflower) Seed Oil, Biotin, Curcuma Longa (Turmeric) Root Extract, Aloe Vera Callus Extract (Stem Cell),  Caffeine, Rosmarinus Officinalis (Rosemary) Flower/Leaf/Stem Extract, Hydrolyzed Walnut Extract, Larix Europaea Wood Extract, Sodium Metabisulfite, Vitis Vinifera Fruit Meristem Cell Culture, Potassium Sorbate, Sodium Benzoate, Phenethyl Alcohol, Citric Acid, Camellia Sinensis Leaf Extract, Hydrolyzed Eruca Sativa Leaf,  Zinc Chloride, Pentylene Glycol, Xanthan Gum, Polyglyceryl-3 Diisostearate, Caprylhydroxamic Acid, Aloe Barbadensis Leaf Juice, Carthamus Tinctorius (Safflower) Flower Extract, Hibiscus Sabdariffa Flower Extract, Sodium Phytate.

FAQ

Can I use D.N.A. Scalp Serum daily?

Yes! This is actually our recommendation for best results and is what our subjects did in the study.

When will I start to see results?

While 90% of our clinical testing participant’s saw growth after 8 weeks, we recommend daily application for 16 weeks for best results. Results may vary.

What clinical test was done on D.N.A. Scalp Serum?

D.N.A. Scalp Serum completed an independent consumer perception panel of 39 women aged 18 to 65 all having identified thinning, textured hair. The before and after images on this page document their progress from day 1 to week 16. Here are the results:

- 90% experienced an increase in hair's density after using the serum daily for 8 weeks

- 87% noticed hair appeared to be stronger than before after using the serum daily for 8 weeks

- 87% noticed a reduction in hair loss/shedding after using the serum daily for 16 weeks in addition to the regimen of Sienna Naturals products (H.A.P.I. Shampoo, Plant Power Repair Mask, Dew Magic Leave-in Conditioner, Dream Curl Cream)

What does H.A.P.I. stand for?

Hydrating, alimentary, pH-balanced ingredients.

Can I use Plant Power Daily?

Because Plant Power is a treatment, we recommend using Plant Power 1-4 times per month depending on your hair. Try it out to determine your cadence.

SIENNA DIFFERENCE

ROOTED TECHNOLOGY™

Powerful naturals are elevated with molecular chemistry for products that work.

CLINICALLY PROVEN FOR TEXTURED HAIR

Dermatologist tested to support scalp and follicle health with proven results.

BEAUTY UNCOMPROMISED

Achieve your style goals with hair health, body wellness, and planet-friendly clean formulas.

WHAT THEY’RE SAYING

“Why did I wait so long? I'm not putting anything in my hair but this.”

Charlotte W.

“I enjoy washing my hair now. My hair looks and feels great. My hair doesn't feel dry and brittle. No more frizz. Love it!!!”

Lina G.

“Wash and go has been better than ever!!!”

Romalee H.

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