ISSA'S PICK

Issa's Rooted In Real Ritual

$127.00 $154.00
$154 VALUE

"I'm a dry a** b!%$#" - Issa Rae

We put our curls & coils through it, so peep this lineup of Issa’s must-haves. The focus? Serious rehab. When you’re all about switching it up, it’s crucial to show your hair and scalp some love to keep those curls & coils healthy and hydrated. Designed for maximum hydration so you can focus on detangling those other messes in your life.

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DREAM CURL CREAM (6 OZ)

For curls that bounce back. Meet the first ever dermatologist-tested curl cream with zero white cast, zero silicones, and zero PVP/VA copolymers. Our Curl Memory Technology and a patented Plant Cellulose Complex will revive even the most resistant curls so they’re poppin’ and juicy for days.

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H.A.P.I. SHAMPOO (11 OZ)

Hydrates and cleanses hair from root to tip. It removes build-up from styling products, sweat, and environmental toxins that clog hair pores and prevent moisture from reaching your strands.

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PLANT POWER REPAIR MASK (9 OZ)

This vegan, repair mask provides strength to strands and is formulated with our vegan protein complex to bind moisture, hydrate hair, and prevent breakage. Our vegan protein complex is much milder than traditional proteins, creating an effective treatment even for those with protein-sensitive and low porosity hair.

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DEW MAGIC (11 OZ)

A powerful leave-in conditioner to hydrate, soften, and strengthen without leaving a filmy trace. The nutrients your hair needs for juicy, poppin’ curls and a soft, smooth finish—even after styling. Or as Issa says, “It dew magic.”

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DAILY ELIXIR (3 OZ)

An award-winning hair and scalp oil to relieve itchy, sensitive, flaky scalps and keep your hair fresh between wash days. Lightweight oils and botanicals relieve and balance the scalp while promoting growth and smoothing hair.

  • CLEAN INGREDIENTS
  • RESPONSIBLY SOURCED
  • BLACK OWNED
  • VEGAN & CRUELTY FREE
  • DERMATOLOGIST TESTED

FORMULA STANDARDS

Performance

H.A.P.I. SHAMPOO Winner of Elite Daily’s Best New Shampoo, H.A.P.I. Shampoo hydrates, nourishes, and cleanses your hair from root to tip. Removes build-up from styling products, sweat, and environmental toxins that clog pores preventing moisture from reaching your strands and inhibiting growth at the follicle.

PLANT POWER MASK Our treatment mask uses a 6-in-1 repair complex to: target damage, balance moisture, boost shine, strengthen, de-frizz, protect, and recover from UV exposure. A mild vegan protein blend gently restores softness and manageability without the negative impact traditional protein can have on protein-sensitive and low-porosity hair. Simply put, all of the benefits of protein with no brittle side effects. Blue Tansy soothes irritated and itchy scalps for a root-to-tip glow-up.

DEW MAGIC This is the leave-in conditioner you need to create a strong foundation for hydration and softness. While it feels light, it’s formulated to penetrate the hair shaft to moisturize and protect without dulling or weighing hair down.

DAILY ELIXIR: A nutrient-filled scalp treatment that keeps your scalp fresh between wash days. Anti-inflammatory essential oils relieve and balance the scalp while helping to promote hair growth.

DREAM CURL CREAM: The first ever silicone-free, plastic/PVP-free, dermatologist-tested and approved curl cream that will leave your curls poppin' and juicy for days. Our Curl Memory Technology will recover and enhance your natural curl pattern, yes even those stubborn curls! Our Plant Cellulose Technology gives curls maximum definition, superior performance, and a multi-day hold that is crunch and cast free.


Made for

Damaged or Dry A$$ hair

Relaxed or heat-straightened hair

Color-treated hair 

CUSTOMER CLAIMS

92%

SAID “SIENNA NATURALS PRODUCTS HELPED REPAIR MY DRY HAIR”

91.3%

SAID “SIENNA NATURALS PRODUCTS HELPED ME GROW HEALTHIER HAIR”

89.9%

SAID “SIENNA NATURALS PRODUCTS REDUCED SHEDDING AND BREAKAGE”

HOW TO USE

Cleanse thoroughly with H.A.P.I. Shampoo focusing on the scalp.


Apply Plant Power from root to tip for plant-based protein damage repair.


On damp hair, work Dew Magic throughout for leave-in hydration.


While hair is still wet, apply Dream Curl Cream evenly and thoroughly to hair from the ends to the roots. Style as usual then air dry or use a diffuser or hooded dryer. 


Apply a small amount of Daily Elixir directly to the scalp with the nozzle or fingertips. Add a little more to your palm and smooth through your hair. Use daily or as needed.


Style as usual.

COMPLETE YOUR RITUAL
Untangled ConditionerUntangled Conditioner
ISSA'S PICK

Ultra-hydrating conditioner adds slip for easy untangling on wash day.

Dream Curl MousseDream Curl Mousse
ISSA'S PICK!

Get glossy dream curls with humidity protection and a weightless finish.

Sienna Silk ScarfSienna Silk Scarf

Limited edition luxury silk scarf protects your hair & elevates your style.

H.A.P.I. SHAMPOO

SCENT PROFILE

Refreshing at-home spa vibes with lavender and geranium

FEEL

Lightweight gel with a rich foaming lather

NATURE

  • ALOE VERA JUICE: Imparts hydration and soothes the scalp.
  • COCONUT DERIVATIVES: Reinforce the scalp’s moisture barrier to prevent dryness and irritation.
  • BAOBAB OIL: A “scalp fertilizer” with fatty acids and vitamin C to nourish, and the unique ability to penetrate the cortex of dry hair to strengthen.

ROOTED TECHNOLOGY ™:

PH: Our mildly acidic formula is optimized for scalp health and ideal to cleanse without stripping natural oils or disturbing the moisture barrier. Textured hair has a fragile cuticle, and a lower pH also helps to smooth. 

CHARGE: A cationic charge attracts ingredients into the strands to improve the performance of key ingredients. 

POLAR OILS: We use polar oils, like Baobab, because they penetrate textured hair and strengthen its structure and prevent damage from styling without leaving a residue.

SCENT PROFILE

Refreshing at-home spa vibes with lavender and geranium

FEEL

Lightweight gel with a rich foaming lather

NATURE

  • ALOE VERA JUICE: Imparts hydration and soothes the scalp.
  • COCONUT DERIVATIVES: Reinforce the scalp’s moisture barrier to prevent dryness and irritation.
  • BAOBAB OIL: A “scalp fertilizer” with fatty acids and vitamin C to nourish, and the unique ability to penetrate the cortex of dry hair to strengthen.

ROOTED TECHNOLOGY ™:

PH: Our mildly acidic formula is optimized for scalp health and ideal to cleanse without stripping natural oils or disturbing the moisture barrier. Textured hair has a fragile cuticle, and a lower pH also helps to smooth. 

CHARGE: A cationic charge attracts ingredients into the strands to improve the performance of key ingredients. 

POLAR OILS: We use polar oils, like Baobab, because they penetrate textured hair and strengthen its structure and prevent damage from styling without leaving a residue.

DREAM CURL CREAM

SCENT PROFILE

A fresh, light floral with orange, chamomile, rose, geranium, jasmine, and juniper. 

FEEL

A flexible cream with no crunch or residue. 

NATURALS

  • SHEA BUTTER - Our responsibly sourced, West African Shea Butter is uniquely processed to deliver all of the moisture benefits without a waxy, heavy feeling.
  • MANGO SEED BUTTER - Packed with vitamins A and E, this rich butter seals in moisture, promotes scalp health, and fortifies the hair cuticle to prevent split ends.

ROOTED TECHNOLOGY™

PATENTED PLANT CELLULOSE COMPLEX: Breakthrough curl memory technology to give you the performance your curls need, without PVP and silicones. 

MOISTURE BOOSTING AMINO ACID COMPLEX: Hydrates curls and adds shine. 

CHARGE: A cationic charge attracts ingredients into the strands to improve the performance of key ingredients.

SCENT PROFILE

A fresh, light floral with orange, chamomile, rose, geranium, jasmine, and juniper. 

FEEL

A flexible cream with no crunch or residue. 

NATURALS

  • SHEA BUTTER - Our responsibly sourced, West African Shea Butter is uniquely processed to deliver all of the moisture benefits without a waxy, heavy feeling.
  • MANGO SEED BUTTER - Packed with vitamins A and E, this rich butter seals in moisture, promotes scalp health, and fortifies the hair cuticle to prevent split ends.

ROOTED TECHNOLOGY™

PATENTED PLANT CELLULOSE COMPLEX: Breakthrough curl memory technology to give you the performance your curls need, without PVP and silicones. 

MOISTURE BOOSTING AMINO ACID COMPLEX: Hydrates curls and adds shine. 

CHARGE: A cationic charge attracts ingredients into the strands to improve the performance of key ingredients.

DEW MAGIC

SCENT PROFILE

Refreshing at-home spa vibes with lavender and geranium 

FEEL

Lightweight and emollient to evenly disperse and absorb. 

NATURALS

  • COCONUT OIL - A polar oil that reinforces the hair shaft without leaving buildup.
  • SHEA BUTTER - Our responsibly sourced, West African Shea Butter is uniquely processed to deliver all of the moisture benefits without a waxy, heavy feeling.
  • BAOBAB OIL - A “scalp fertilizer” with fatty acids and vitamin C to nourish, and the unique ability to penetrate the cortex of dry hair to strengthen.

ROOTED TECHNOLOGY ™

CHARGE: A cationic charge attracts ingredients into the strands to improve the performance of key ingredients. 

BEHENTRIMONIUM METHOSULFATE: This plant-derived compound sounds scary—but trust us, it’s not one of those “bad” sulfates! Not only is this ingredient perfectly safe, curls love it. It moisturizes and conditions the hair shaft and adds extra slip for easier combing, styling, and maintenance. Polar Oils- We use polar oils, like Coconut and Baobab, because they penetrate textured hair and strengthen its structure and prevent damage from styling without leaving a residue.

SCENT PROFILE

Refreshing at-home spa vibes with lavender and geranium 

FEEL

Lightweight and emollient to evenly disperse and absorb. 

NATURALS

  • COCONUT OIL - A polar oil that reinforces the hair shaft without leaving buildup.
  • SHEA BUTTER - Our responsibly sourced, West African Shea Butter is uniquely processed to deliver all of the moisture benefits without a waxy, heavy feeling.
  • BAOBAB OIL - A “scalp fertilizer” with fatty acids and vitamin C to nourish, and the unique ability to penetrate the cortex of dry hair to strengthen.

ROOTED TECHNOLOGY ™

CHARGE: A cationic charge attracts ingredients into the strands to improve the performance of key ingredients. 

BEHENTRIMONIUM METHOSULFATE: This plant-derived compound sounds scary—but trust us, it’s not one of those “bad” sulfates! Not only is this ingredient perfectly safe, curls love it. It moisturizes and conditions the hair shaft and adds extra slip for easier combing, styling, and maintenance. Polar Oils- We use polar oils, like Coconut and Baobab, because they penetrate textured hair and strengthen its structure and prevent damage from styling without leaving a residue.

PLANT POWER REPAIR MASK

SCENT PROFILE

Soothing sandalwood with a hint of lavender and geranium. 

FEEL

As Issa says, “It’s thicc and rich!” 

NATURALS

  • PEA AND BAOBAB PROTEINS: Our hair is made from keratin protein which becomes brittle and damaged over time. These gentle hydrolyzed plant-derived proteins are packed with amino acids that help restore strength, moisture, shine, and flexibility.
  • MURUMURU BUTTER: This silky butter has a unique fatty acid content that allows it to penetrate the hair shaft for better moisture retention and elasticity without a greasy residue.
  • BLUE TANSY OIL: A naturally deep blue oil that contains chamazulene, a compound with proven anti-inflammatory and healing properties, ideal for nourishing the scalp and strengthening its skin barrier.
  • BAOBAB OIL: A “scalp fertilizer” with fatty acids and vitamin C to nourish, and the unique ability to penetrate the cortex of dry hair to strengthen.
  • COCONUT OIL: A polar oil that reinforces the hair shaft without leaving buildup.

ROOTED TECHNOLOGY ™

CHARGE: A cationic charge attracts ingredients into the strands to improve the performance of key ingredients. 

BEHENTRIMONIUM METHOSULFATE: This plant-derived compound sounds scary—but trust us, it’s not one of those “bad” sulfates! Not only is this ingredient perfectly safe, curls love it. It moisturizes and conditions the hair shaft and adds extra slip for easier combing, styling, and maintenance. Polar Oils- We use polar oils, like Coconut and Baobab, because they penetrate textured hair and strengthen its structure and prevent damage from styling without leaving a residue.

SCENT PROFILE

Soothing sandalwood with a hint of lavender and geranium. 

FEEL

As Issa says, “It’s thicc and rich!” 

NATURALS

  • PEA AND BAOBAB PROTEINS: Our hair is made from keratin protein which becomes brittle and damaged over time. These gentle hydrolyzed plant-derived proteins are packed with amino acids that help restore strength, moisture, shine, and flexibility.
  • MURUMURU BUTTER: This silky butter has a unique fatty acid content that allows it to penetrate the hair shaft for better moisture retention and elasticity without a greasy residue.
  • BLUE TANSY OIL: A naturally deep blue oil that contains chamazulene, a compound with proven anti-inflammatory and healing properties, ideal for nourishing the scalp and strengthening its skin barrier.
  • BAOBAB OIL: A “scalp fertilizer” with fatty acids and vitamin C to nourish, and the unique ability to penetrate the cortex of dry hair to strengthen.
  • COCONUT OIL: A polar oil that reinforces the hair shaft without leaving buildup.

ROOTED TECHNOLOGY ™

CHARGE: A cationic charge attracts ingredients into the strands to improve the performance of key ingredients. 

BEHENTRIMONIUM METHOSULFATE: This plant-derived compound sounds scary—but trust us, it’s not one of those “bad” sulfates! Not only is this ingredient perfectly safe, curls love it. It moisturizes and conditions the hair shaft and adds extra slip for easier combing, styling, and maintenance. Polar Oils- We use polar oils, like Coconut and Baobab, because they penetrate textured hair and strengthen its structure and prevent damage from styling without leaving a residue.

DAILY ELIXIR

SCENT PROFILE

Clean and calming with geranium, lavender, blue tansy, and sandalwood. 

TEXTURE

Lightweight silky oil. 

NATURALS

  • COPAIBA REISIN - This time-honored Brazilian ingredient soothes an itchy, irritated scalp, and helps reduce flakes with antibacterial and antiseptic properties.
  • BLUE TANSY OIL - A naturally deep blue oil that contains chamazulene, a compound with proven anti-inflammatory and healing properties, ideal for nourishing the scalp and strengthening its skin barrier.

  • COCONUT OIL - A polar oil that reinforces the hair shaft without leaving buildup.
  • BAOBAB OIL - A “scalp fertilizer” with fatty acids and vitamin C to nourish, and the unique ability to penetrate the cortex of dry hair to strengthen. Brazilian Patauá Fruit Oil- This sustainably harvested oil from the Amazon strengthens follicles and supports hair growth.

ROOTED TECHNOLOGY ™

Polar Oils: We use polar oils, like Coconut and Baobab, because they penetrate textured hair and strengthen its structure and prevent damage from styling without leaving a residue.

SCENT PROFILE

Clean and calming with geranium, lavender, blue tansy, and sandalwood. 

TEXTURE

Lightweight silky oil. 

NATURALS

  • COPAIBA REISIN - This time-honored Brazilian ingredient soothes an itchy, irritated scalp, and helps reduce flakes with antibacterial and antiseptic properties.
  • BLUE TANSY OIL - A naturally deep blue oil that contains chamazulene, a compound with proven anti-inflammatory and healing properties, ideal for nourishing the scalp and strengthening its skin barrier.

  • COCONUT OIL - A polar oil that reinforces the hair shaft without leaving buildup.
  • BAOBAB OIL - A “scalp fertilizer” with fatty acids and vitamin C to nourish, and the unique ability to penetrate the cortex of dry hair to strengthen. Brazilian Patauá Fruit Oil- This sustainably harvested oil from the Amazon strengthens follicles and supports hair growth.

ROOTED TECHNOLOGY ™

Polar Oils: We use polar oils, like Coconut and Baobab, because they penetrate textured hair and strengthen its structure and prevent damage from styling without leaving a residue.

H.A.P.I. SHAMPOO : Deionized Water, Decyl Glucoside, Sodium Lauroyl Lactylate, Sodium Lauroyl Methyl Isethionate, Coco-Glucoside, Cocamidopropyl Betaine, Glyceryl Oleate, Vegetable Glycerin, Adansonia Digitata (Baobab) Seed Oil, Aloe Barbadensis Leaf Juice, Lavandula Angustifolia (Lavender) Oil, Pelargonium Graveolens (Geranium) Oil, Guar Hydroxypropyltrimonium Chloride, Caprylhydroxamic Acid, Caprylyl Glycol, Lonicera Caprifolium (Honeysuckle) Flower Extract, Lonicera Japonica (Honeysuckle) Flower Extract, Tocopheryl Acetate (Natural Vitamin E), Citric Acid, Sodium Chloride.

PLANT POWER: Deionized Water, Cetearyl Alcohol, Adansonia Digitata (Baobab) Seed Oil, Cocos Nucifera (Coconut) Oil, Hydrolyzed Adansonia Digitata Seed Protein, Brazilian Astrocaryum Murumuru Seed Butter, Behentrimonium Methosulfate, Quaternium-87, Vegetable Glycerine, Hydrolyzed Pea Protein, Oenocarpus Bataua (Brazilian Pataua) Fruit Oil, Caprylyl Glycol, Caprylhydroxamic Acid, Guar Hydroxypropyltrimonium Chloride, Sodium Phytate, Tocopherol, Caprylic/Capric Triglyceride, Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Reticulata (Tangerine) Leaf Oil, Citrus, Aurantium Bergamia (Bergamot) Fruit Oil, Vanilla Planifolia Fruit Extract, Eucalyptus Globulus Leaf Oil, Juniperus Virginiana Oil, Cananga Odorata Flower Oil, Illicium Verum (Anise) Fruit/See Oil, Cinnamomum Zeylanicum Leaf Oil Olibanum, Mentha Viridis (Spearmint) Leaf Oil, Tanacetum Annuum Flower/Leaf/Stem Oil, Geranium Maculatum Oil, Lavandula Angustifolia (Lavender) Oil, Santalum Album (Sandalwood) Oil. 

DAILY ELIXIR: Cocos Nucifera (Coconut) Oil, Vitis Vinifera (Grape) Seed Oil, Oenocarpus Bataua Fruit Oil, Adansonia Digitata (Baobab) Oil, Bertholletia Excelsa Seed Oil, Copaifera Officinalis (Balsam Copaiba) Resin, Caprylic/Capric Triglyceride, Tocopherol, Geranium Maculatum Oil, Lavandula Angustifolia (Lavender) Oil, Santalum Album (Sandalwood) Oil, Tanacetum Annuum Flower/Leaf/Stem Oil.

DEW MAGIC: Deionized Water, Coco Nucifera (Coconut) Oil, Adansonia Digitata Organic (Baobab) Seed Oil, African Butyrospermum Parkii (Shea) Butter, Cetearyl Alcohol, Behentrimonium Methosulfate, Citric Acid, Vegetable Glycerin, Guar Hydroxypropyltrimonium Chloride Lavandula Angustifolia (Lavender) Oil, Pelargonium Graveolens (Geranium) Oil, Caprylhydroxamic Acid, Caprylyl Glycol, Lonicera Caprifolium (Honeysuckle) Flower Extract, Lonicera Japonica (Honeysuckle) Flower Extract, Tocopheryl Acetate (Natural Vitamin E)

DREAM CURL CREAM: Water (Aqua), Cetearyl Alcohol, Hydroxypropyltrimonium Hydrolyzed Corn Starch, Butyrospermum Parkii (Shea) Butter, Mangifera Indica (Mango) Seed Butter, PG-Hydroxyethylcellulose Cocodimonium Chloride, Polyquaternium-10, Linum Usitatissimum (Linseed) Seed Oil, Butylene Glycol, Coco-Caprylate/Caprate, Coconut Alkanes , C13-16 Isoalkane, Triheptanoin, Guar Hydroxypropyltrimonium Chloride, Glycerin, Phenethyl Alcohol, Citrus Aurantium Dulcis (Orange) Fruit Extract, Oryza Sativa (Rice) Bran Extract, Citric Acid, Caprylic/Capric Triglyceride, Caprylhydroxamic Acid, Tocopherol, Anthemis Nobilis Flower Oil, Cananga Odorata Flower Oil, Canarium Commune Gum Oil, Citrus Aurantium Dulcis (Orange) Flower Oil, Geranium Maculatum Oil, Jasminum Officinale (Jasmine) Flower/Leaf Extract, Juniperus Virginiana Oil, Litsea Cubeba Fruit Oil, Rosa Damascena Extract, Rosa Damascena Flower Oil, Tanacetum Annuum Flower/Leaf/Stem Oil.

SIENNA DIFFERENCE

ROOTED TECHNOLOGY™

Powerful naturals are elevated with molecular chemistry for products that work.

CLINICALLY PROVEN FOR TEXTURED HAIR

Dermatologist tested to support scalp and follicle health with proven results.

BEAUTY UNCOMPROMISED

Achieve your style goals with hair health, body wellness, and planet-friendly clean formulas.

WHAT THEY’RE SAYING

“The curls are absolutely popping on my 4C hair. And it doesn't flake! The best product that I have found!”

SHERRI B.

“OMG!! Love the product, the shampoo did a great job removing any prior product in my hair,the hair mask provided the moisture and rejuvenation my hair needed. The detangler.....made the final process of sectioning and twisting a breeze.”

MARTHA L.

“I used Sienna Naturals for the first time 2 weeks ago. I love the way these products work and the way they make my hair feel. The dream curl was wonderful and my hair looked perfect. My hair hasn’t felt this good in years. I highly recommend Sienna Naturals hair products.”

DEBRA F.

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